# Deepak Kumar Srivastava

Official portfolio: https://www.deepaksrivastav.com/
Case studies: https://www.deepaksrivastav.com/case-studies.html
LinkedIn: https://www.linkedin.com/in/aryan08/
Email: deepak.infinite7@gmail.com

## Professional Summary
Deepak Kumar Srivastava is a Digital Growth at Deloitte and an AI Generalist with 15+ years of experience across digital marketing, performance marketing, ecommerce, app growth, MarTech, analytics, customer retention and campaign automation.

## Primary Pages
- Homepage: https://www.deepaksrivastav.com/
- Case studies: https://www.deepaksrivastav.com/case-studies.html

## Current Role
- Digital Growth, Deloitte
- Tenure: Sep 2025 - Present
- Focus areas: digital marketing, performance marketing, MarTech, digital customer experience, product management and customer retention

## Important Previous Experience
- TATA Trent / StarQuik: digital marketing manager, ecommerce growth, performance marketing, analytics and customer segmentation
- TravelKhana: assistant digital marketing manager, app downloads, traffic growth, conversion improvement and digital performance
- Webmatrixinc and Clearpath Technology: SEO, PPC, social media and digital marketing foundations

## Core Expertise
- Digital Customer Experience
- Performance Marketing
- MarTech
- AI in Marketing
- Campaign Automation
- Personal AI agents for daily task management
- App Growth
- Ecommerce Marketing
- Customer Retention
- Marketing Analytics
- GA4, AppsFlyer, CleverTap and Google Tag Manager

## AI Capability
Deepak focuses on practical AI use cases such as marketing ideation, AI-assisted personalization, campaign automation, customer segmentation, reporting workflows and AI agents for daily productivity and task management.

## Case Studies and Achievements
- Deloitte: Digital Growth leadership across CX, MarTech, product, performance marketing and retention.
- TATA Trent / StarQuik: 8+ years driving ecommerce growth, digital sales, traffic, retention and brand visibility.
- StarQuik: Achieved 1000 Cr yearly business and increased brand visibility by 300%.
- Growth outcomes: doubled digital sales, reached 300K users in 6 months, reduced acquisition costs and built automated user journeys.
- Traffic and retention: increased app and website traffic by 1000%, improved retention by 40% and created 21 customer segments.
- Acquisition efficiency: reduced app download cost benchmark by 50%.
- TravelKhana: scaled order growth by 2000%, reached 1000K app downloads and improved retention, conversion and brand visibility.
- Recognition: Best Manager Award in 2018 from Trent Group.