All Case Studies
A structured list of achievements and outcomes.
Each card explains the business context, the work focus and the measurable outcome so visitors can understand the impact quickly.
DeloitteLeadership2025 to Present
Digital Growth leadership across CX, MarTech, product and retention
Current enterprise role focused on digital customer experience, performance marketing, MarTech, product thinking and customer retention.
2025Started current role
CXCustomer experience focus
GrowthMarketing and retention
- Leading digital growth work across marketing, product, MarTech and retention initiatives.
- Bringing performance, automation and customer journey thinking into enterprise programs.
TATA TrentStarQuikCore Tenure
8+ years driving ecommerce growth and digital scale for StarQuik
Long-term role across digital marketing, ecommerce growth, analytics, paid campaigns and customer segmentation for a TATA enterprise.
8+ yrsGrowth tenure
300%Brand visibility growth
1000 CrYearly business achieved
- Scaled business performance through integrated digital strategy and execution.
- Improved visibility, traffic, ecommerce growth and digital sales contribution.
RecognitionTrent Group
Best Manager Award from Trent Group
Recognized for digital marketing leadership, business contribution and campaign-led growth within the TATA Trent ecosystem.
2018Award year
TeamLeadership impact
GrowthBusiness contribution
- Built credibility through execution ownership and measurable digital outcomes.
- Recognized within a large retail and ecommerce operating environment.
Business ImpactStarQuik
1000 Cr yearly business and 300% brand visibility growth
Helped scale business performance and brand visibility through digital marketing, ecommerce growth and disciplined execution.
1000 CrYearly business
300%Visibility increase
TATAEnterprise scale
- Connected performance marketing with ecommerce growth and brand visibility.
- Focused on scalable, measurable outcomes rather than isolated campaigns.
Growth OutcomesApp GrowthMarTech
Doubled digital sales and reached 300K users in 6 months
Improved conversion, reduced acquisition costs, increased ABV and ACS, lowered NCAC and built automated user journeys.
2xDigital sales
300KUsers in 6 months
CPACost efficiency focus
- Used WebEngage, CleverTap and customer journeys to improve lifecycle performance.
- Worked across acquisition, conversion, retention and customer value metrics.
TrafficRetentionSegmentation
1000% traffic growth and 40% retention uplift
Built a stronger growth engine through paid marketing, SEO, segmentation and data-led customer optimization.
1000%Traffic growth
40%Retention uplift
21Customer segments
- Created frequency, recency and spend-based segmentation for sharper targeting.
- Improved engagement and retention through more relevant customer journeys.
AcquisitionEfficiency
Reduced app download cost benchmark by 50%
Improved acquisition efficiency by optimizing channels, media planning and performance campaigns.
50%Lower download cost
PaidMedia optimization
ROIGrowth discipline
- Reduced cost pressure while supporting app growth and user acquisition goals.
- Focused on channel-level optimization and performance measurement.
TravelKhanaPrevious Success
2000% order growth and 1000K app downloads at TravelKhana
Delivered gains in profitability, traffic, digital conversion, app downloads, retention and brand visibility during the TravelKhana tenure.
2000%Order growth
1000KApp downloads
GrowthTraffic and conversion
- Strengthened traffic, conversion and app growth across digital channels.
- Improved retention and brand visibility during a high-growth phase.