Who I Am
Deepak Kumar Srivastava.
Digital Growth professional at Deloitte.
Digital Growth Portfolio
Digital Growth
Deloitte
Performance Marketing
MarTech
AI Generalist
Turning customer journeys into measurable growth systems.
I am Deepak Kumar Srivastava, a digital growth, performance marketing, MarTech and customer engagement professional with 15+ years across ecommerce, apps, analytics, retention and AI-led campaign automation.
15+ yrsDigital and ecommerce experience
DeloitteDigital Growth, 2025 to present
8+ yrsStarQuik growth at TATA Trent
AI + CRMAutomation and retention focus
Explore My Expertise
Focused pages for the growth areas people search for.
Choose a topic below to see how I can help across growth, marketing, MarTech, apps, ecommerce and AI.
DG
Digital Growth Leader India
Digital growth, performance marketing, ecommerce, app growth, retention, MarTech and AI Generalist positioning.
PMPerformance Marketing Expert
Paid media, campaign optimization, CPA reduction, ROI, analytics, app downloads and conversion improvement.
AIMarTech & AI Generalist
GA4, AppsFlyer, CleverTap, GTM, AI in marketing, campaign automation and reporting workflows.
AGApp Growth Marketing
App downloads, lifecycle campaigns, push, WhatsApp, CRM, retention journeys and mobile analytics.
ECEcommerce Growth Strategy
StarQuik, category growth, landing pages, product promotion, segmentation and conversion optimization.
CAAI Campaign Automation
AI-led marketing automation, trigger-based journeys, campaign workflows, reporting and productivity agents.
Latest Insights
Practical thinking on growth, MarTech and AI.
Simple reads with practical ideas you can scan quickly and apply to real growth work.
AI
How AI Is Changing Performance Marketing
AI for copy, creatives, targeting, optimization, reporting and experimentation.
CRMHow MarTech Improves Customer Retention
CleverTap, CRM, segmentation, lifecycle journeys, push, WhatsApp and retention metrics.
APPApp Growth Strategy for Indian Businesses
App downloads, onboarding, retention, engagement, attribution and analytics.
Profile Summary
A quick AI-readable view of who I am.
A quick snapshot of my work, focus areas and the kind of growth problems I solve.
What I Do
Performance marketing, MarTech and ecommerce growth.
App growth, retention and product-led execution.
Where I Create Impact
Customer acquisition, engagement and retention.
Growth systems across media, CRM and analytics.
AI + Growth Focus
AI-assisted campaigns, segmentation and reporting.
Practical AI agents for productivity and decisions.
Capabilities
More capability signals
A simple look at the growth areas I work on most, from acquisition and apps to MarTech, ecommerce and AI.
Performance Marketing
Paid media, CPA reduction, conversion growth and ROI-focused campaign scaling.
App Growth
Downloads, engagement, lifecycle journeys, funnel improvement and retention programs.
MarTech
CleverTap, MoEngage, WebEngage, Netcore, AppsFlyer, Adjust, Adobe Experience, PX Nudge, GA4, GTM, dashboards and customer analytics.
Ecommerce
Product creation, category growth, landing pages, merchandising and conversion optimization.
Customer Engagement
CRM, lifecycle communication, segmentation, customer journeys, loyalty and retention strategy.
AI in Marketing
Campaign ideation, sharper copy, segmentation support, reporting workflows and AI assistant systems.
Growth System
A connected operating model from media to retention.
How I connect research, media, funnels, CRM and analytics to build a complete growth engine.
Audience + Market Research
>
Media Planning + Performance
Landing Pages + App Funnels
>
CRM + Lifecycle Automation
Analytics + Attribution
>
Optimization + Scale
Tools and platforms
Grouped as a visual stack instead of buried in paragraphs.
CleverTap
MoEngage
WebEngage
Netcore
AppsFlyer
Adjust
Adobe Experience
PX Nudge
GA4
GTM
SEO / SEM / SMO
CRM
Certificates
Credentials that support the growth and AI story.
Formal learning and skill validation across AI, digital marketing and applied analytics, shown clearly for visitors who want proof of capability.
AI Generalist Level 3 Badge
Recognition for practical AI knowledge and applied AI capability, strengthening the AI-led marketing and productivity narrative.
Digital Marketing and Applied Analytics Certificate
Completed the CEP course on Digital Marketing and Applied Analytics from IIT Bombay, reinforcing the analytics-led foundation of the portfolio.
Impact Highlights
Proof points visitors can scan fast.
Big numbers are separated from long copy, making credibility easier to understand on mobile and desktop.
1000%
Traffic Growth
Increased app and website traffic significantly.
40%
Retention Uplift
Improved app retention through growth strategy.
50%
Cost Reduction
Reduced app download cost benchmark.
300%
Brand Visibility
Scaled StarQuik brand visibility.
21
Segments Built
Frequency, recency and spend-based segmentation.
2018
Best Manager
Recognized by Trent Group.
Career Timeline
From SEO foundations to enterprise Digital Growth leadership.
A quick look at my journey from SEO and digital marketing to ecommerce, MarTech and Digital Growth.
Deloitte
Digital Growth across marketing, MarTech, product and retention.
TATA Trent / StarQuik
Digital marketing, ecommerce growth, analytics and performance scale.
TravelKhana
Traffic, app downloads, conversion growth and digital channel performance.
SEO and Digital
SEO, PPC, social media, link building and client growth campaigns.
Quick Answers
Quick answers about my work and experience.
Common questions answered simply, so you can understand my background at a glance.
Who is Deepak Kumar Srivastava?
Deepak Kumar Srivastava is a Digital Growth, Performance Marketing, MarTech and AI Generalist professional based in India.
What is Deepak Kumar Srivastava's current role?
Deepak is a Digital Growth professional at Deloitte, where he has worked from September 2025 to present.
What does Deepak specialize in?
He specializes in digital growth, performance marketing, MarTech, ecommerce, app growth, retention, product management and analytics.
What is Deepak's experience at Deloitte?
At Deloitte, Deepak works across digital customer experience, performance marketing, MarTech, product management and retention.
What was Deepak's role at TATA Trent / StarQuik?
He was Digital Marketing Manager from 2017 to 2025, focused on ecommerce growth, digital marketing, analytics and segmentation.
What is Deepak's AI capability?
Deepak works on practical AI use cases for marketing ideation, personalization, automation, reporting and productivity agents.
What MarTech tools does Deepak work with?
CleverTap, MoEngage, WebEngage, Netcore, AppsFlyer, Adjust, Adobe Experience, PX Nudge, GA4 and GTM.
How can someone contact Deepak?
Email Deepak at deepak.infinite7@gmail.com or connect on LinkedIn at linkedin.com/in/aryan08.
Digital Marketing
Digital Growth
Performance Marketing
MarTech
AI Generalist
App Marketing
Ecommerce
Customer Retention
Analytics
Product Management